Be a Helpful Coffee Snob
As someone who’s always looking for a better espresso, I’ve heard the phrase “coffee snob” thrown around more than a few times. Coffee connoisseurs may embrace or deny the epithet, and there is no clear-cut definition. To the guy who relies on Dunkin Donuts for his morning fix, it’s his neighbor with the AeroPress. For her, it might be a friend who turned down a coffee date because the initiator suggested Starbucks.
Funny or Die’s take on the matter is certainly hilarious. Although clearly a parody, it isn’t too far off from reality. It demonstrates the genuine disconnect everyday drinkers have with coffee culture. As much as Starbucks and other coffee chains have bastardized true coffee, they’ve been successful because they understand how to connect with the masses.
Be a Helpful Coffee Snob
Rather than chide friends and family for their poor taste in brew, I’m all about coffee education. Snide remarks or a “holier than thou” attitude just turn people off. I don’t mind taking a few minutes to explain to a coworker why a dark roast doesn’t have more caffeine than a light roast, or how it might be time to ask Mr. Coffee to leave the kitchen.
There’s nothing wrong with being a coffee snob– it’s something I embrace. But you can be a snob without being rude. Like going to Starbucks? I really don’t care. Prefer Folgers instant because it’s convenient? I’m not one to criticize and actually accepted a cup from a friend last week (Belarusian instant coffee, no less). However, I always explain why I prefer alternatives– you’d be surprised how many people truly do want better coffee but don’t know where to ask. I always strive to point people in the right direction, but I would never tell people a certain choice of coffee is wrong. Who am I to decide?
Wear your coffee snob badge proudly, but remember that great coffee is for the masses. People may never truly understand or appreciate your pickiness. Chances are good they do want a few pointers for a better morning brew, though. Be a responsible coffee snob and lend a helping hand.
Main photo: Gui Seiz
Thanks — great video and very apt commentary. I have a friend who has — twice — almost poured DD coffee down his backside when he saw me walking his way, even though I try to model “coffee maven” instead of “snob.”
~~ Dr. Java